Your three main options
- Do it yourself on a website builder: the lowest cash cost, paid as a monthly subscription, but your time is the real price and the result depends on your design and writing skills.
- A freelancer: often a good fit for a simple brochure site. Ask who hosts it, who fixes it later, and whether you'll have the logins if they move on.
- A local web or IT company: costs more than a template, but you get a team that can connect the site to bookings, payments, email, and the rest of your systems, and support it after launch.
What drives the price
- Features: online booking, payments, memberships, and client logins take far more work than extra pages.
- Content: who writes the text and supplies the photos. Waiting on content is the most common reason websites run late.
- Integrations: connecting forms to your email, calendar, CRM, or practice software.
- Local SEO setup: service pages for the towns you serve, Google Business Profile, and Search Console.
- Accessibility and speed: a site that works on every phone and for every visitor takes care to build.
The running costs people forget
A website isn't a one-time purchase. Budget for these every year, whoever builds it:
- Hosting, so the site stays online and fast
- Your domain name, renewed every year
- Security updates for the platform and any plugins
- Backups you can actually restore
- Small changes: new hours, prices, staff, and photos
Make sure the domain is registered in your business's name, not your designer's. It's the one part of your website that's hardest to get back.
What we charge
- Small business website: from $2,000.
- Websites with booking, payments, or client logins: from $5,000.
- Website plan with hosting and care: from $200 a month. Choose a plan with your new site and the build fee is waived.
Your written proposal confirms the exact price, what's included, and what stays in your name before any work starts.